New Cult, er, I Mean, Religion

Scientology is losing out to the new religion of fictionology.

Fictionology's central belief, that any imaginary construct can be incorporated into the church's ever-growing set of official doctrines, continues to gain popularity. Believers in Santa Claus, his elves, or the Tooth Fairy are permitted—even encouraged—to view them as deities. Even corporate mascots like the Kool-Aid Man are valid objects of Fictionological worship.

Where do I sign up? (link via bookninja)